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Entree is a self-initiated project that I started in 2009. As a vegetarian, I often got into discussions with people about the why and how. I never wanted to tell people what to do, so I started thinking about how I could educate people about the ‘world of the meatless’, without pointing fingers. This is when Entree was born.

Entree is network of open-minded people, that are opening their doors to have people over for dinner. It is based on the idea of Couchsurfing. For a year, as part of my graduation project, I cooked for all kinds of people and got invited over to eat with people all over the country. All stories told during these dinners, stories about different cultural backgrounds, ideas and stereo-types – are being collected and published on a website.

I am currently working on making this project accesible for everyone. If you have any questions, or like to collaborate, please contact me at nanda@thisislake.com

Previously known as the Co-operative Auto Network, Modo was the first car sharing company in North-America. It’s brand did not represent the strong organization, incredible history and happiness of sharing. This new identity is friendly and accessible. The symbols symbolize peace, harmony and balance. Ever since this new identity was created, their members grew over 40%.

Designed at Cause+Affect

Equilibrium is a structural engineering company located in Vancouver, British Colombia. For their rebrand, a visual system was created – based on the structures and connections in the work produced by Equilibrium. This visualizes the complexity as well as the artistic quality of engineering.
The system is combined with a minimal logotype, using Futura. This typeface is derived from simple geometric forms and has an appearance of efficiency and forwardness. Overall suiting with the new identity of Equilibrium.

Designed at Cause+Affect

The Odd Society is a distillery to be opened in the heart of East Vancouver (coming 2013). They are creating small batch, artisan spirits. For their identity a classical and unique monogram was created. This will be used on the labels that I am currently working on. Business cards were letterpressed by Porchlight Press in Vancouver. This project is still in progress.

Designed at Cause+Affect

New Works is a Vancouver based cultural institute that organizes dance performances and manages artists. Their new identity is a mixture of modern geometric compositions and strong typography, evolved around the symmetrical and ordering quality of parallelograms and triangles. These shapes symbolize the equal proportions within the company as well as a gateway, an opening to a world of dance. Combined with photography, they highlight the bodies and movement of dancers. Like strong, dynamic bodies in dance, the shapes overlap each other and create new colors and energy to refresh people’s mind.Different color combinations indicate the diversity and variable styles to be discovered with New Works.

Designed at Cause+Affect

Lord Godfrey is a Canadian creator of modern furniture built with a reverence and understanding of the materials employed. The work is simple, clean and made by hand. The created logotype visualizes the simplicity and modern feeling of the furniture.

FYI, short for For Your Inspiration is a new arts outreach initiative created by the Canada Council in collaboration with 22 of Vancouver’s most vibrant culturally diverse arts organizations. For this new initiative a innovative brochure was created, that eventually folds out in a poster. All typography is custom designed.

Designed at Cause+Affect

Gentrey is a Equestrian clothing company founded in 2010 by Lacey Norton.

Designed at Cause+Affect

Nuit Blanche is an annual all-night or night-time arts festival, celebrated in cities all over the world. In 2010 Cause+Affect was part of a group that was trying to organize Nuit Blanche in Vancouver. The typographic logo is inspired by neon-lights at night.

Designed at Cause+Affect

Various logos created over the past three years, freelance as well as with Cause+Affect.